(A Pound of) the Legendary Fernet-Branca Cure

Paging Doctor Fernet…

Usually, an ounce of prevention is best. However, at this time of year, perhaps we should just go straight for the cure. For many people, a shot of Fernet-Branca is a lengendary cure—for a long night of drinking, or whatever ails you. While its flavor  has been variously described as “a smack in the face with a eucalyptus branch¹” and “a cross between medicine, crushed plants, and bitter mud²,” these are terms of endearment and the taste (once it has been acquired) is crave-worthy.

The legends of Fernet-Branca take many forms, including history, cocktails, secret ingredients, and curative properties. Read on for a few of the legends of Fernet-Branca!

Paging Doctor Branca: Fernet-Branca was invented in Milan in 1845 by Bernadino Branca, a self-taught herbalist. The name “Fernet” comes from one Doctor Fernet—a fictional Swede with whom Branca originally shared credit for the drink, presumably to add authority to his claims of the drink’s health benefits. According to the story, the “renowned liquor” had helped Dr. Fernet and several members of his family to live for over one hundred years.

A Corner on the Saffron Market: Fernet-Branca has been produced using its original recipe since its inception. The exact formula is a trade secret, but is known to contain cinchona bark, bitter orange, aloe, chamomile, myrrh, cardamom, gentian, peppermint, anise, and bay leaves. It is rumored that saffron is also a key ingredient, so much so that the makers of Fernet-Branca have a (rumored) corner on a large percentage of the world’s saffron market.

Tastes like (Poison) Iodine: In 1960, the legendary Broadway actress Betsey Von Furstenberg played a joke on Tony Randall, and “spiked” his on-stage drink with Fernet-Branca. Upon tasting it, Tony believed that he had just swallowed iodine and thought he was being poisoned. Laughing no longer, Ms. Von Furstenberg was suspended from the Actor’s Equity Union for 60 days for her role in the prank.

Photo via: http://www.branca.it/Branca-Social-Network/fratelli_branca/ITA

A New Year’s Toast with Fernet:  The drink’s numerous medicinal claims—which included being prescribed for fever, cholera, intestinal parasites, colds, and menstrual cramps—came in handy in San Francisco during American Prohibition where it was still legal for sale in pharmacies, as a medicine. This was the beginning of the City’s love affair with Fernet, where it has become such a cult favorite that in some bars and restaurants, a midnight toast of Fernet-Branca is raised just before midnight on New Year’s Eve, in lieu of Champagne.

Hanky-Panky: A Fernet-based cocktail known as the Hanky-Panky was invented by in 1903 at the Savoy Hotel in London. One of the bar’s regular customers was an Edwardian Actor named Charles Hawtrey. One night after a performance, Hawtrey came into the bar and asked for something “with a bit of a punch.” The bartender, Ada “Coley” Coleman, created a variation on a martini using gin, sweet vermouth, and a dash of Fernet-Branca. When Hawtrey tasted it, he acclaimed, “By Jove! That is the real hanky-panky!”

¹http://www.littledenblog.com/blog/classic-cocktails-the-negroni

²http://www.romefile.com/food-and-drink/fernet-branca.php

References/for further learning:

• http://www.branca.it/FernetBranca/prodotti/ENG
• http://www.kindredcocktails.com
• http://www.seriouseats.com
• Martinez-Carter, Karina. The Atlantic, December 30, 2011. Fernet: The Best Liquor You’re (Still) Not Yet Drinking
• Felton, Eric. The Wall Street Journal, January 3, 2009. Making Bitter Fernet-Branca Much Easier to Swallow
• Wilson, Jason. Boozehound. Berkeley: Ten Speed Press, 2010.

The Bubbly Professor is “Miss Jane” Nickles of Austin, Texas… missjane@prodigy.net