On Screech and Screechers

St. John's, Newfoundland

St. John’s, Newfoundland

There’s always some history there. In the case of Newfoundland screech, the history goes back to the 1700s when English colonies were first settled in the area now known as Newfoundland, Canada. By the 1800s, colonists in Newfoundland were engaged in the British Empire Trading System, shipping salt cod to the West Indies (primarily Jamaica) in exchange for rum. This dark, aged rum became the drink of choice for the settlers living in the cold, isolated area.

Fast forward to the twentieth century, and Canada is an independent country with a not-so-independent liquor industry. The individual provinces of Canada all have their own complicated relationships with the sale, distribution, and consumption of alcoholic beverages, with all the provinces except Alberta controlling the retail liquor sales.

In the province of Newfoundland and Labrador, the state took over control of the rum trade, including the bottling and the distribution of Caribbean rum. The rum was, fomost part bottled as it was received (and quite strong) in bottles labeled (uncreatively but informatively) as “Rum” or “Rhum.”


On the island of Newfoundland, on Canada’s cold Atlantic coast, the locally-bottled Caribbean rum continued to be a favorite drink of the locals. When American servicemen were stationed in Newfoundland during World War II, they took a liking to it as well.

Here is the story of how one of those American servicemen helped to give the rum its nickname (and current “official” name)–Screech. This story comes to us via the Newfoundland Screech website:

“As the story goes, a visiting American WWII serviceman downed the rum in one quick toss. His howls of distress caused a bystander to rush to his aid, roaring “What the cripes was that ungodly screech?” The taciturn Newf simply replied, “The screech?” ‘Tis the rum, me son.” As word of the incident spread more soldiers began trying this mysterious rum, adopting it as their favorite. Thus a legend was born.”

Screech is such a part of the Newfoundland culture that visitors can opt to become an “honorary Newfoundlander” through a ceremony known as a “screech-in.” Details on what constitutes a screech-in are sketchy and may vary by location, but in general, it proceeds like this: The ceremony must be officiated by a true resident of

Photo via screechrum.com

Photo via screechrum.com

Newfoundland, but it seems that any and all residents are qualified as such. Participants (outsiders who want to become honorary Newfoundlanders) are asked to stand and introduce themselves (and may–or may not be required to stand in a bucket of salt water while doing so). After the introduction, they are asked if they would like to become an honorary Newfoundlander, to which they must respond with a heart “Yes”! Then, holding a shot of screech, they are asked, “Are ye a screecher?” to which they respond “’Deed I is, me ol’ cock! And long may yer big jib draw!” (Translation: “Yes I am, my old friend, and may your sails always catch wind.”) In some instances, the ceremony ends with the newly-anointed Screech kissing a cod (or whatnot). All in good fun.

These days, Newfoundland Screech is popular all across Canada; it’s also available on the east coast of the United States. The Newfoundland and Labrador Liquor Corporation bottles three types of Screech–Screech Honey, Screech Spiced 100, and Screech Spiced–in addition to the original, labeled as “Famous Newfoundland Screech Rum.”

Newfoundland seems like a great place to visit, especially the capital city, St. John’s. George Street is the place to go if you’d like to participate in your own Screech-in. If you’d like to visit some wineries while you are there, according to the Wines of Canada website, there are four wineries on Newfoundland Island (one of which produces grape-based wines).

Rodrigues Markland Cottage Winery and Auk Island Winery produce fruit wines and brandies from local products such as plums, pears, raspberries, and cloudberries. SapWorld Winery makes fruit wines as well in addition to as well as a beverage produced from fermented birch sap (or nectar) locally known as “Spring Wine.”

I’m not sure how Newfoundland puppies feel about Newfoundland screech

I’m not sure how Newfoundland puppies feel about Newfoundland screech

The Duck Cover Cottage Winery has a true vineyard with over 1,800 vines. Seeing as Newfoundland sits between the 49th and 58th parallel on the shores of the Atlantic Ocean, the challenges for viticulture are obvious. However, since 1992 the owners have been experimenting with a variety of cold-hardy vinifera and hybrid varieties, finding the most success with Pinot Noir, Gewürztraminer, Frontenac, and Delisle.

References/for more information:

The Bubbly Professor is “Miss Jane” Nickles of Austin, Texas… missjane@prodigy.net

About bubblyprof
Wine Writer and Educator...a 20-year journey from Bristol Hotels to Le Cordon Bleu Schools and the Society of Wine Educators

One Response to On Screech and Screechers

  1. Duff's Wines says:

    Indeed Newfoundland is a special place to visit. The people are so warm and fun. We were invited to kitchen party where neighbours brought their instruments to play traditional music and, yes, they screeched us in. Thanks for reminding me of the 10 days I spent there.

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